Views & Reviews From Writer Steve Miller
Formerly Reviews and Stuff at Rotten Tomatoes, 2005 - 2009.

Currently Showing at Cinema Steve

Friday, August 15, 2008

The boycott call that (deservedly) backfired

Early this week, a bunch of publicity hungry media hacks trotted out some Very Special Protesters, handed them signs, dressed them in bizarrily inappropriate shirts (like ones with a "No Retards Allowed" symbol on it) and started screeching at the cameras about how "Tropic Thunder" should be boycotted because we should all be offended that the word "retard" is used in the movie. (You can see a picture of the Very Special Protesters in their "No Retards Allowed" shirts by clicking here.)

Never mind that it is used in a conversation between two characters talking about actors who play mentally challenged characters hoping to boost their careers, and at similar moments. Never mind that the use of "retard" in the film is in a context that reflects badly on the character using it, as well as the movie industry for their approach to using Very Special People as characters in films. No, the publicity whores thought they had ahold of something here.

Thankfully, they were wrong. Thankfully, the American people are not the retards these publicity whores took them for. (Well, at least those of them who aren't in favor of government control of what can and can't be said on the radio, television, and internet.)

The Los Angeles Times reported today (Friday) that when online ticket seller Fandango asked its customers whether the boycott call made them less interested or more interested in seeing the movie, 77 percent responded "more interested."

I still think "Tropic Thunder" is going to go down in history as a bomb--it cost way too much to make--but the media whores and their Very Special Prop Protesters aren't the ones responsible.

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